Fashion. Eye Candy: Moschino to Offer New Glasses Collection in August. Second City Style Fashion Blog

Fountain of 30

April 17, 2007 • Fashion


Moschino glasses  $111.60 USD at Go-Optic

I know this sounds like such a cliche, but when I am in Europe I always want to buy new glasses. Sunglasses, reading glasses I see the most original designs, materials and everyone who wears them gets a dose of instant chic.  So when I read in Fashion Week Daily that Milan’s Moschino was designing a new collection my heart skipped a beat. Could this mean a line that is somewhat reasonably priced and laced with that undeniably futuristic Italian style?
Seeing Moschino
New eyewear collection preview set for August
A pair of Moschino sunglasses
(MILAN) Moschino SpA has inked a licensing deal to create, develop, and distribute a new collection of Moschino eyewear with Allison SpA. The five-year, renewable agreement will see the production of initial prototypes in August 2007, when 50 exclusive eyewear models—25 sunglasses and 25 glasses—will be presented to the press.
“We found in Allison the ideal partner because it operates with extreme care, attention and dedication towards the products,” said Rossella Jardini, Moschino’s creative director. “These are all strong features that have always distinguished our work through the years”.
Allison SpA currently manufactures eyewear for brands like Gianfranco Ferré, Missoni, Vivienne Westwood, Dunhill, Mercedes-Benz, and Romeo Gigli.
The collection will be characterized by Moschino’s playful graphic icons, starting with the hearts that will be applied to the majority of the models, as well as the peace symbols, question marks, studs, and leopard prints for the acetate frames.
“The new entrance of Moschino in the Allison portfolio contributes to increase the offer of products and enables us to reach a further target in addition to some of most renowned Italian and international fashion brands with whom we have collaborated from many years,” said Silvio Vecellio Reane, president of Allison, in a statement.. for the full scoop go to Fashion Week Daily…– Joanne Molina for Second City Style

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