According to WWD, the Council of Fashion Designers of America (CFDA) will not only continue its efforts for
Fashion Targets Breast Cancer (FTBC) this fall, they will partner with Net-a-Porter to aid in making the initiative a global operation. The
two have signed a one-year partnership agreement. "As a woman, I feel it’s important
to support causes that are important to my core customer, who is also a
woman, as well as causes that resonate with me personally," said Natalie Massenet, Net-a-Porter’s founder.
deal will include limited edition pieces by American and international
designers, to be made exclusively available on Net-a-porter.com for a
year, starting with New York fashion week in September. "Their global
reach will help deliver the message of FTBC to an international
audience and will dramatically increase the scope and range of previous
fund-raising efforts," said CFDA executive director Steven Kolb.