Fashion. Sarah Jessica Parker Hits the Mall. Bitten Will Officially Blow at Steve and Barry’s.. Second City Style Fashion Blog

Fountain of 30

May 24, 2007 • Magazine


Maybe it’s all a big joke, but the NYT’s Ruth La Ferla confirmed what many a fashionista has already known: Bitten, Sarah Jessica Parker’s fashion line for Steve & Barry’s will hit malls next week. She pimping the "I’m working for the everywoman who loves fashion" schtick but we’ll see if her line is actually made well enough so that "every  woman" who spends their hard-earned dollars doesn’t have to pitch it after a few months. Lets hope it doesn’t draw its inspiration from the stylin’ university sweatshirts that will be showcasing her new gear…– Joanne Molina for Second City Style

Published: May 24, 2007

AS Carrie Bradshaw in “Sex and the City,”
Sarah Jessica Parker flaunted her style sense — and coy sexuality —
making Manolo mules, skimpy tanks and ballerina skirts must-haves for
aspiring fashion divas. Now Ms. Parker joins Madonna and Kate Moss,
among others, as the latest media star to affix her name to a
cheap-chic fashion brand.


Next week, Ms. Parker will
introduce her sportswear label Bitten at the 200 Steve & Barry’s
stores, a mall-based merchant selling university logo sweatshirts and
licensed clothing from Marvel Comics and Coors beer. Inspired by her
personal closet, the 400-piece collection will offer stretch wool-blend
suits, shirts in cotton voile and poplin, as well as little black
dresses, cashmere sweaters, handbags and skivvies.


“This is not
just another celebrity vanity line,” said Howard Schacter, a partner in
the venture. Nor would it be, he added, a short-term initiative. “We’re
building our women’s business on this.”

He insisted that she has
been involved in the design, “on her hands and knees with pins in her
mouth.” What will the clothes actually look like? Well, since embracing
motherhood, Ms. Parker, the winner in 2004 of a Council of Fashion Designers of America
fashion icon award, says she has sworn off crass display. “There’s not
going to be any inappropriate midriff showing, regardless of your age,”
she likes to tell reporters. “I feel like, as a culture, we have seen
enough damage done by it.”

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