Alexa Chung launched her first collaboration collection for fall 2010 with Madewell at the Bowery Hotel Terrace in New York City Monday night. The collection included Chung's signature striped shirts, cardigan, railroad inspired denim and Peter-Pan collared dresses.
"It's actually a bit weird to see everyone walking around in the clothes today because they all look like me," Chung said of the line. "It's a very egotistical exercise."
Design director Kin Ying Lee thought the same of the collection. "The great thing about Alexa is that she came with really solid and confident ideas. She has such a strong vision for what the collection should be, and we really embraced it and worked to develop it. I hope you can see it works and looks really great together."
The collection is due to hit stores in August.