Handbags. Fashion & Compassion? Buy a Handbag and FEED the World. Second City Style Fashion Blog

Fountain of 30

April 10, 2007 • Accessories

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Alas, just when you were feeling self-righteous and morally superior about not buying a trendy bag they had to steal your thunder. As Meredith Fisher for FashionWeekDaily reports on the bag designed to help feed children, be kind to animals, save the environment and start a fashion frenzy… It—as in, the It bag—usually starts front row at a top designer show, slung over the shoulder of some lithe insider; then come the endless editorial spreads and celebrity sightings, and by the time it arrives in stores, the wait list is already at full capacity. So style scouts took notice when Lauren Bush was spotted front row at Michael Kors with a burlap sac. She revealed that she had designed the bag as part of her duties as United Nations World Food Program (WFP) honorary spokesperson, and proceeds from the sale would feed a child for an entire school year. Unlike the rest of the season’s It accessories, the FEED bag doesn’t come in patent leather, it’s not part of a $42,000 limited edition run, and it doesn’t have a waitlist—yet. But don’t be surprised if this $59.99 tote starts a fashion feeding frenzy. If the latest Brit obsession is any indication, fash-insiders will have no problem forgoing hefty arm candy in place of more charity-minded goods; a £5 tote from Anya Hindmarch, emblazoned with the tag line “I’m Not a Plastic Bag,” practically caused riots across the pond. Created to support the environmental organization We Are What We Do, what London ladies did was queue up at 6:00 a.m. just to get their hands on one of the 6,000 cloth satchels that sold out within two hours. With Keira Knightley, Lily Allen, and Lily Cole among early carriers of the cause, the company already has plans to re-release in the U.K. and in the U.S. this summer. Hindmarch hopes that getting people to change one daily habit to benefit the environment will hopefully lead to other earth-friendly behaviors. Bush is sending a similar message with her latest project. “We will be making a big difference in children’s lives around the world, one child at a time,” she says of the cause, adding, “Wear your bag with pride!" The $59.95 bag went on sale exclusively via Amazon.com on April 1; one week later, it is already the #1 selling handbag for the entire site. “It’s made of natural burlap and cotton materials,” says the fashion-minded model. “It was inspired by the big bags of food that I have seen being distributed to schools around the world,” explains Bush. Early adopters will receive their initial purchases this week, so expect to see the sacs hitting the streets within the next few days. So now, when you walk around town, you won’t just think that the cost of your bag could feed a small family—you’ll know that it actually is. To buy a FEED Bag, please go to www.amazon.com/feed. MEREDITH FISHER For the full story go to FashionWeekDaily.com –Joanne Molina for Second City Style

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