One of our favorite stores, Madewell, is opening it's new 6,500-square-foot, two-level flagship today in Manhattan’s Flatiron neighborhood! The store, at 115 Fifth Avenue is now the largest location in the 22-unit chain.
Madewell is the less expensive, more casual division of J. Crew Group. This new location includes a 300-square-foot shoe shop in the rear of the store; a wide selection of home goods; and a “hometown heroes” pop-up shop on the 2,000-square-foot mezzanine selling items from some of the staff’s favorite stores around town.
Madewell, debuted in 2007 with a narrower, downtown appeal and now “crosses a lot of boundaries” targeting women ranging from college students to young mothers, though there’s still some of that downtown, hipper side and a tomboyish or “boy-girl” character to many of the clothes. We love the feminine preppy, plaid shirts, slouchy trousers, desert boots and Le Minor striped French sailor T-shirts look of the line! The prices aren't bad either!
Don't have a Madewell in your area (yet)? Shop Madewell online here!
Source & photo: WWD