The soap opera that is the print magazine world keeps turning…expect a new look at Elle this September. According to an article in today’s New York Times "Elle Has a Little Work Done," the magazine is in need of some ‘tweaking.’
To the fashion world (and I agree), Elle’s visual identity has become predictable to
the point of redundancy, losing the edginess of its early years. Joe Zee is the magazine’s new creative director who came from Condé Nast in
January. The new look Mr. Zee has been developing will be fully
unveiled in the September issue. Elle is already generating controversy (or buzz, depending on
your view) for putting the troubled actress Lindsay Lohan on the cover. Word on the streets indicates Elle intends to become a more provocative read.
Twenty of Elle’s 59 editorial staff members and freelancers on the
masthead have departed this year. Including two of the magazine’s most recognizable faces — Isabel Dupré,
its style director, and Carlyne Cerf de Dudzeele, the fashion
The September issue includes a new column by Nina Garcia, the fashion
director whose manicured claws appear on “Project Runway.”
“Lindsay Lohan is a potential embarrassment for them,” said Steven
Cohn, the editor of Media Industry Newsletter. “I would think she is
just about worthless as a marketing tool.” Ouch!