Making Green on Green and I’m Seeing Red. Second City Style Fashion Blog

Fountain of 30

May 8, 2007 • Magazine

Marni Goat-Leather Shopping bag is $981!

I have bitten my tongue on this whole ‘green game’ for awhile now. I made it through Earth Day without making a peep. Then I read the article "Shoppers going green with reusable grocery bags by Stella McCartney, other fashion designers" and now I’m seeing red.

In a nutshell, I think this whole ‘think about the environment’ when it comes to fashion is a scam. Instead of paying too much for a crappy shopping bag or an ugly shirt, I have a better idea. I know how we can save the environment and still look fashionable. Are you ready? BUY GOOD CLOTHES. I know it’s not a new concept but think about it. Buy some investment pieces like a great suit and wear it to death. Think quality over quantity. If we stay out of the H & M’s, Forever 21’s and whoever else makes disposable clothing we will do tons to save the environment. Our insatiable appetite to wear something new at all times is leaving us wide open to be scammed. Read on…

A trip to the grocery store is becoming a lot more fashionable and expensive as consumers look to designer totes to bag their greens and express their style. Hermes, Stella McCartney and Consuelo Castiglioni of Marni are among the top designers now offering reusable shopping bags that are chic and pricey.


Stella McCartney Organic canvas Shopper for $485

The bags give shoppers an alternative to paper or plastic without sacrificing style.

The Silky Pop Hermes bag, which will go on sale in the U.S. this summer, has a price tag of $960. Made of hand-wrought silk, it collapses into a wallet-size pouch of calfskin. Castiglioni’s foldable nylon bag retails for $843. The Stella McCartney organic canvas shopper sells for $495.

Reusable shopping bags – which have mostly been confined to farmers’ markets and health food co-ops – have increased in popularity as cities consider banning the use of certain plastic bags and encourage shoppers to do more for the environment (like San Francisco).

Marni Shopping bag (looks like it’s made from a sheet) for $325

While the designer bags are eye-catching, cheaper totes are also grabbing attention (thank God some people have a clue).

Trader Joe’s sells a $1.99 bright blue-and-green print polypropylene sack. And the “I’m Not a Plastic Bag” by British handbag designer Anya Hindmarch goes for $15, though it has fetched 10 times that much on the eBay auction Web site.

This month’s Vogue magazine urges fashionistas to become more bag-wise: “No loitering, girls,” says contributing editor Sarah Mower. “Today, let us go out and harness the power of fashion to change the way the nation shops.” Read: give us time to figure out more ways to get you to drop ridiculous amounts of money on grocery bags and the like. Wake up. If you spend your money on a Hermes shopping bag, you are a fool. You’d be better of spending it on a  an investment piece of clothing or handbag that you will carry over and over again. I swear I am going to laugh and think ‘sucker’ if I see someone carrying this at my local Whole Paycheck.

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5 Responses to Making Green on Green and I’m Seeing Red. Second City Style Fashion Blog

  1. Jacqueline says:

    You’re so right! I’m all for fashion that doesn’t harm the environment, but anyone who spends that kind of money on an (unattractive) bag meant to carry groceries is an idiot.

  2. Lauren-SCS says:

    I know! I mean how dumb do you have to be to blow that much money on a bed sheet sewn into a bag? Heck, any 9 year-old can do that! Someone’s buying this crap or they wouldn’t be making it.

  3. Joanne-SCS says:

    Seriously.. all issues of taste aside, just buy *quality* instead of *quantity* and half the problem is solved.
    Being wasteful is tacky anyway…
    So is buying something just because you saw it on a celebrity and then sending it to the dump 2 weeks later. How trashy.

  4. Amen sister. Buying ‘disposable’ fashion is irresponsible – and overpriced ‘green’ bags are serious offenders. Invest in quality wardrobe pieces (including bags) and your repeated use will speak for itself. Much of the ‘green’ effort seems to be more show than action.
    By the way, I love your name for Whole Foods. I’ll have to use that instead of the nickname I’ve given it! 😉

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