From ‘Top Designer’ to Old Navy? The company has hired Todd Oldham as creative director, effective October 1, Gap Inc. (parent company of Old Navy) just announced.
Oldham will divide his time between New York and San Francisco,
where Gap and Old Navy are based, and play a key role in developing and
implementing the merchandise creative direction at Old Navy.
Just like Gap, Old
Navy has been struggling with negative sales trends and has been losing
market share to faster competition (though recently analysts have
cited improvements in the merchandise). According to WWD, Oldham plans to also develop and launch a line of
merchandise under the Todd Oldham name to be sold exclusively at Old