Obviously, the market was lacking in fashionable sponges and Siriano found the need to take that over. O-Cel-O hired Sirano to "give the everyday scrub sponge a fierce makeover" and now his creation has been officially unveiled.
Next time you're at your sink, scrubbing away with a borng old yellow and green sponge, thank your lucky stars that Christian is on the case!
– Taneisha Jordan
Source: NY Mag