Online Shopping. Shop Online ‘Til You Drop. Second City Style Fashion Blog

Fountain of 30

September 13, 2007 • New York Fashion Week Spring '08

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Kohls

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According to WWD, web sales of apparel, accessories and footwear reached $18.3 billion
last year and are expected to grow to $22.1 billion this year,
according to Forrester Research. Here comes the sad part…where they shop. Trends among the top 10: outdoorsy
brands L.L. Bean and Lands’ End, along with women’s apparel names, such
as Victoria’s Secret, Lane Bryant and Coldwater Creek. Macy’s, Wal-Mart
and Target ranked 13th, 17th and 22nd, respectively.

Here are the top ten:

1. EBAY
Total apparel and accessories purchases in July: 2.98 million
Average spent per buyer: $35.83

2. VICTORIA’S SECRET
Total purchases in July: 663,000
Average spent per buyer: $177.74

3. J.C. PENNEY & CO.
Total purchases in July: 568,000 
Average spent per buyer: $68.65

4. CHADWICK’S
Total purchases in July: 305,000
Average spending per buyer: $62.15

5. L.L. BEAN
Total purchases in July: 271,000
Average spending per buyer: $122.40

6. LANDS’ END
Total purchases in July: 263,000
Average spending per buyer: $76.48

7. COLDWATER CREEK
Total purchases in July: 259,000
Average spending per buyer: $182.71

8. LANE BRYANT
Total purchases in July: 253,000
Average spending per buyer: $60.50

9. QVC
Total purchases in July: 204,000
Average spending per buyer: $98.89

10. KOHL’S
Total purchases in July: 200,000
Average spending per buyer: $84.26

Read the entire article at WWD

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