In a recent research report called "The State of Retailing Online 2007," conducted by Forrester Research US online sales of apparel,
footwear and accessories (excluding jewelry) will reach $22.1 billion
in 2007, a 21% increase over 2006.
According to the Forrester figures, US shoppers spent more on
apparel than on computers to become the largest online retail sales
category (excluding travel).
"What is truly amazing about
the rise of online apparel sales," said Jeffrey Grau, eMarketer senior
analyst "is the overwhelming majority of online shoppers still prefer buying in
stores where they can touch and try on clothing items."
"Apparel has traditionally been
one of the most popular cross-channel shopping categories," Mr. Grau
said. "But now, to overcome customer resistance to actually purchasing
online, Internet apparel retailers are pioneering the use of
visualization tools, personalizing service and adopting liberal
shipping and return policies."
Amen. Online shopping rocks!