Retail Detail. Shop.com is Preparing To Cart You Away. Second City Style Fashion Blog

Fountain of 30

May 4, 2007 • Shopping

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Bored at work? Come on down! Shop.com has launched a virtual shopping game called Cart Me Away, designed to test your online shopping expertise and pricing knowledge (and a brilliant way to get you to buy a few products too).

Each day players are given a daily spending allotment and asked to pick the winning combination of products that best fits that day’s installment of an ongoing shopping soap opera. There is one right combination of products for each day; players get three chances to make a perfect match. If they do, they receive instant shopping offers (more ways too get you to spend). Additionally, anyone who plays is automatically entered into a weekly drawing for a $1,000 shopping spree.

“Think of it as ‘Sex and the City’ meets ‘The Price is Right’,” says Mondy Beller, senior vice president of marketing at Shop.com. “Today’s busy woman enjoys taking a break from her daily routine by watching her favorite soap opera or shopping for herself. Our Cart Me Away game combines those favorite activities, letting players tap into their shopping expertise while participating in a virtual soap opera. Plus, it only takes a couple of minutes.”

The game runs for four weeks, May 1-26. Each week a new theme is introduced.

Visit: Shop.com to play.

Source: Internet Retailer

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