According to an article by Rosemary Feitelberg in today’s WWD, retailers agree
the category will remain robust through fall and even into next spring.
And as dress sales boom, they are boosting growth in other categories,
from leggings for fall to accessories such as shoes and belts.
sales generated $5.06 billion at retail for the 12-month period ended
April 30, up 30 percent from the $3.88 billion the prior year,
according to The NPD Group Inc., the Port Washington, N.Y.-based market
Michael Fink, vice president, women’s fashion director at Saks Fifth
Avenue, analyzed the trend in a more straightforward way. "What could
be easier? That’s what it boils down to," he said.
Saks Fifth Avenue is seeing dress sales climb across the board — from
designer to bridge to contemporary. Akris, Punto, Ellen Tracy, Milly,
Diane von Furstenberg, Marni and Vera Wang are among the many labels
racking up dress sales. "And it’s not as though people are looking for
the least expensive dress," Fink said.
Designer Thakoon commented, "In this day and age, the dress is the easiest
thing for women. It’s something they can put on in the morning and not
have to think about. The pencil, short, mini and long work with how
busy women are today."
Read which labels sell at different retailers: Boom in Dress Sales Seen Into Spring ’08