Retail Detail. Tell Me Something I Don’t Know. Wal-Mart’s Out of Fashion. Second City Style Fashion Blog

Fountain of 30

May 22, 2007 • Shopping

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When it comes to mass fashion, things appear to be going well for JCPenny, Sears and Target.  For Wal-Mart? Not so much. According to yesterday’s Wall Street Journal, stacks of unsold and unwanted clothes are jamming the aisles and cutting into profits. It’s so bad in fact, Wal-Mart pulled it’s first designer line ‘George by Mark Eisen’ from several hundred of it’s over 3,000 stores.

In order to compete with Target, Kohl’s and JC Penny, Wal-Mart thought it was time to get into fashion. The key difference is, the other stores are known for slightly better quality.

Patricia Edwards, a portfolio manager at Wentworth, Hauser & Violich commented that little marketing of the line was done and that most Wal-Mart shoppers do not also shop at stores like Neiman’s where KAROO Mark Eisen is sold. "Wal-Mart is so good at  promoting things based on price that I’m not certain they’ve yet  grasped how to promote items that are not solely based on price."

Source: "Fashion Faux Pas Hurts Wal-Mart" by Gary McWilliams and Rachel Dodes

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One Response to Retail Detail. Tell Me Something I Don’t Know. Wal-Mart’s Out of Fashion. Second City Style Fashion Blog

  1. the real problem is image. We don’t want to say anything we own came from Wal-mart. Tar-jay, that’s okay because they’e established themselves are cheap chic. But Wal-Mart?
    Likewise…when we rush in to buy our toothpaste and paper towels we are not trolling the fashions are to look for the diamond in the rough. No one would browse the racks to discover untapped talent at a value store like this.
    They should stick to their core brand focus and leave the apparel to the Targets of the world. We love that we can save dough on toothpaste. It’s what they are good at and they should apply all energy towards maintaining that brand image.

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