Retail. Dancing in the Streets. Happy 125th Birthday Danskin. Second City Style Fashion Blog

Fountain of 30

April 4, 2007 • Shopping

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Like a million other little girls I wanted to be a ballet dancer and it was at this not-so-pivotal moment in my life that I was introduced to Danskin. But my how they’ve grown– now they include yoga gear and even leggings. WWD reports that they are celebrating the many generations of their body-friendly brand by launching a new 1182 contemporary line as their Danskin Girls line under their new Iconix ownership.
For the full story go to
Newly Acquired, Danskin Hits 125
Wednesday, April 04, 2007
By Whitney Beckett
With its name conjuring images of young ballerinas, it may be hard to believe Danskin is 125 years old.
The New York activewear company opened its birthday year with the disclosure that Iconix Brand Group Inc. had purchased its namesake brand for $70 million. The second half of the year will feature anniversary marketing and products, including fall launches of the girls’ line Danskin Girl and the contemporary line Danskin 1882 — in honor of the company’s founding year.
–Joanne Molina for Second City Style

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