Terms & Conditions

SecondCityStyle, Ltd.

By accessing any areas of SecondCityStyle, Ltd. (“Site” or “we”), you agree to be legally bound and to abide by the terms and conditions of this privacy policy as set forth herein (“Policy”). If you do not agree with this Policy, do not use this Site. Like most web businesses, the Site captures both personal and aggregated information about visitors to our Site. We explain here why we need that information and what we do (and won’t do) with it.

Overview: We never disclose or sell personal information about you to third parties without your permission, unless compelled to do so by law. We store personal information on secure web servers and you can review and change the personal information we keep about you. If you send us questions or comments via email and you include your and any other identifying information, though your name and such information will not be shared or published, we can not subsequently change or delete your name or such information.

I. Why we retain and use information about our visitors.

The Site collects personal and aggregate (anonymous) information about our Site visitors for the following reasons:

A. To allow us to respond to your questions and comments: Since our Site revolves a great deal around being interactive with our visitors, we need to know who our visitors are so as to better respond to he questions submitted by those individual visitors.

B. To know our audience: We use aggregated (anonymous) information about our visitors to understand our audience and to describe that audience to business partners, sponsors, and advertisers, which will enable us to provide an enhanced surfing experience to our visitors.

C. For user convenience and customization: To allow us to customize the use of the Site, to present the issues most important to our visitors in the fashion, style, and beauty worlds.

D. For product improvements: To help us understand how visitors use our Site and how we can improve it.

E. To provide a better shopping environment: By knowing about our visitors it is possible for us to be able to offer those items and site links that we feel our visitors most want to have, reducing the amount of time spent searching online.

II. Types of information we collect.

Depending on how you use our Site, we may collect the following kinds of information:

A. Your name and e-mail address when you register for the Site or e-mail us a question.

B. Your user preferences, your interest in receiving our newsletters and product announcements, and similar information, which you can change at any time.

C. Demographic information that you choose to provide, such as your gender, age, martial status, occupation, income, number and ages of your children, hobbies, zip code, mailing address, and so on.

F.Aggregated usage data, such as the popularity of various pages on our Site, the times of day when most Site visits occur, and so on.

Personal information is stored on secure web servers and is available on the Site for you to review or modify at all times.

III. Do we use cookies?

Yes, like other websites, we use the technology called “cookies” to place small, anonymous data files on your computer. Depending on the version of the Site you use, cookies may be used for the following purposes:

A. To help us track the number of visitors and the popularity of our pages.

B. To allow you to store personal preferences, such as your list of sites or list of purchases made.

C. To give you the convenience of having your username submitted automatically once you’ve registered.

You can turn cookies off if you wish (see your browser’s Help instructions), but the Site features that rely on them will be disabled.

IV. The Site uses personal information about you in the following ways:

A. To interact with you about problems or questions you may want answered.

B. To meet legal demands on us by certain administrative or legal organizations, if required to turn over such information.

C. If you send email to us, to respond to you with specific information if requested by you.

D. All reader letters are answered with an alias, or ghost phrase, and city rather than your real name.

V. The Site uses aggregate (anonymous) information about you in the following ways:

A. To help us understand our audience as we grow our business.

B. To promote ourselves to potential sponsors, advertisers or business partners.

VI. Sale or transfer of personal information retained by us:

SecondCityStyle, Ltd. will never disclose or sell personal information about you, including your e-mail address, to any third party without your permission, unless compelled to do so by law.


(a) The materials in this Site and any third-party sites are provided “as is” and without warranties of any kind, either express or implied. We disclaim all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. We do not warrant that the materials or information will be accurate, reliable or error-free, that defects will be corrected, or that this Site or the server that makes it available are free of viruses or other harmful components. We do not warrant or make any representations regarding the use or the results of the use of the materials or information contained on this Site or on third party websites.

(b) You expressly agree that we shall not be liable to you or any third party for any claims, damages, losses, obligations, costs or expenses or any other liability directly or indirectly arising from: (i) any termination, suspension, delay or disruption of service of or by this Site; (ii) your failed attempts to access this Site, and/or (iii) any delays, losses and/or viruses resulting from your use of this Site.

(c) In no event shall we be liable to you or to any third party for any direct, indirect, special, incidental, consequential, punitive, exemplary or unproven losses, damages or expenses of any kind, including, without limitation, lost profits resulting from the use of this Site.

(d) Links to third party websites may be included on this Site. We make no warranty regarding these third party websites, including, but not limited to, the type, quality and/or authenticity of the content, information, advice, products and/or services thereon. You acknowledge and agree that we shall not be liable to you or any third party for any claims, damages, losses, obligations, costs, expenses or any other liability in connection with such third party websites or the content, information, advice, products and/or services thereon.

(e) All content and information referenced herein is provided for informational purposes only. All opinions expressed herein and on third party websites are not necessarily the opinion of SecondCityStyle, Ltd. Any resemblance to any person(s), living or dead, or place(s) is purely coincidental.


You agree to indemnify and hold us harmless from and against any claims and expenses, including reasonable attorneys’ fees, related to any breach of the Policy by you or any negligence or willful misconduct with respect to your use of this Site.


You hereby represent and warrant that you have the full power and authority to enter into and perform according to this Policy and that your use of this Site will not infringe the copyright, trademark, right of publicity or any other legal right or intellectual property of any third party.


(a) You acknowledge that this Site contains content, including but not limited to, information, data, software, photographs, text, artwork, graphs, sketches, audio, video, typefaces, graphics, music, sounds, files and/or other material (collectively “Content”) that is protected by copyrights, trademarks, or other proprietary rights, and that these rights are valid and protected in all forms, media and technologies now or hereinafter developed. You may not modify, copy, remove, delete, augment, add to, publish, post, transmit, download, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the Content, in whole or in part. You acknowledge and agree that as between you and us, we and our associated and affiliated companies (collectively “SCS”) retain all title and ownership of this Site, the Content and its component parts and that SCS does not convey any title or ownership interest to you and that the only right granted to you is the right to use this Site according to the Policy.

(b) In the event that this Site specifically and expressly grants you the right to use any portion of the Content, such use shall be subject to the specific and express terms and conditions set forth in this Site and you acknowledge and agree that: (i) your use of the Content shall be for your own personal, non-commercial use, (ii) you will not share, modify, copy, remove, delete, augment, add to, publish, post, transmit, download, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the Content or use the Content on any network or on any other device whether now known or hereinafter developed other than as expressly set forth in this Site, and (iii) you shall not modify or alter the Content or the copyright or trademark notice. No right, title or interest in any Content is transferred to you as a result of any such express permitted use of any Content.

(c) The validity, interpretation and legal effect of the Policy shall be governed by the laws of the State of Illinois. The Illinois courts (state and federal), only, will have jurisdiction of any controversies regarding the Policy, and any action or other proceeding which involves such a controversy will be brought in those courts, in Cook County, and not elsewhere.


We are committed to protecting your privacy. Nevertheless, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Finally, our partners and third party Internet sites have separate privacy and data collection practices which are independent of us. We have no responsibility or liability for these independent policies or the actions of our partners and of third parties. By using our Site, you consent to the collection and use of information by us as outlined in this Policy. We have a right to change this Policy at any time. If we decide to change the Policy, we will post those changes on this page so that you are able to review the Policy. We encourage you to review this Policy whenever you visit this Site. Your use of this Site subsequent to any such change constitutes your agreement to follow and be bound by the Policy as changed. If we decide for any reason to sell information concerning you, you will be given a right to opt out of such transfer. Any such procedure shall be outlined in our updated Policy.


© 2005 SecondCityStyle, Ltd.
All trademarks and other proprietary rights in and to the name, image and likeness of SecondCityStyle, Ltd. and/or SecondCityStyle.com are owned and controlled by SecondCityStyle, Ltd.

We welcome your questions and comments about privacy.

Questions and comments can be sent to the following address:

Policy updated 1/15/05

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