Shopping for Charity. Seventh on Sale Promises to Be Bigger and Better. Second City Style Fashion Blog

Fountain of 30

July 19, 2007 • Events

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Diane von Furstenberg, president of the Council of Fashion
Designers of America Foundation (CFDA) and Vogue editor in
chief Anna Wintour, are spearheading the Seventh on Sale charity sample sale and vow it will be even better this year.

Seventh on Sale (Nov. 15 – Dec. 6) will
feature the return of public shopping days in addition to the eBay
auction; a slew of new sponsors, and a goal to more than double the
$1.7 million raised for HIV/AIDS organizations in 2005, when it was brought back to life after a 10-year hiatus, according to WWD.

Seventh on Sale will launch with a
black-tie gala and shopping event on Nov. 15,Anna_wintour
followed by a three-week
sample sale at 7thonSale.eBay.com, ending Dec. 6. Public shopping days will be held Nov. 16 to 18,
offering women’s, men’s and children’s wear and home
goods donated by designers. Tickets for the public shopping days are
expected to be about $25.

MAC AIDS Fund,
Marc Jacobs International and Topshop are joining CFDA Foundation,
Vogue, eBay, Kenneth Cole Productions and Polo Ralph Lauren as
sponsors. In addition to providing financial support, the sponsors
participate in organizing the event and offer the manpower to produce
it.

Source: WWD

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