Shopping Online. I Don’t Hate Her Because She’s Beautiful. Second City Style Fashion Blog

Fountain of 30

July 26, 2007 • Shopping

She is someone I see almost every day. Often several times a day. I call her "shopbop girl".


I don’t know what her deal is, if she’s snotty, mad, stuck up, or maybe she’s just shy. I don’t hate her because she’s beautiful. I never saw one single item of clothing that looked bad on her. She is really an excellent model. Her neutral demeanor, (I guess that’s nice way of saying – her blank expression) makes you look at the clothes she’s wearing. She’s implyng…"Don’t look at my face…Look! Look away. Look away from my face and look at this great dress!"

Her red hair has become sort of brand synonymous with shopbop – the orange logo color on their site, her auburn hair…they are marketing geniuses. I get it – it’s some sort of subliminal seduction!


But I figured it out. She’s not mean, sad or mad… she really just …tired. She’s tired from putting on and pulling off all of the pretty shopbop clothes that she models. Imagine – hundreds and hundreds of wonderful dresses and jackets and pants and leggings (uggh!) and swimsuits and accessories. And not just one photo – they shoot her for three different angles. It makes me tired, too.


Maybe I do hate her… I believe these are her legs in these shorts. Who could wear these shorts besides shopbop girl?


But I’m sympathetic… Look …they made her carry this heavy bag!


Often imitated, but never duplicated.


The shopbop girl.
Now I’m looking at this beautiful bag…time to go shopbopping!

— Carol Calacci
Almost shopbop girl models handbag from

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6 Responses to Shopping Online. I Don’t Hate Her Because She’s Beautiful. Second City Style Fashion Blog

  1. Missy says:

    hilarious. she has slowly grown on me and now I will be very sad if they don’t have her model some of the new fall stuff…is it just me or has she not been showing up in the “what’s new” category lately?

  2. Erin says:

    that was hysterical…way to inject some originality to the blog!

  3. Lauren - SCS says:

    Update: we found out her name is Elana. Kinda ruins the mystique of Shopbop Girl, huh? Anyway, she is still around…no worries!

  4. I loved this post. I’ve had the same thought every time I go to Shopbop myself (which is everyday!). I’m sure you made Elana’s day.

  5. A Citizen says:

    It’s actually spelled E-l-e-n-a. Elena.

  6. Dana says:

    Elena is actually one of the nicest people you will ever meet! Honestly she is super super sweet!

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