Style. Bundle Up Baby. Even If It’s Not a Long, Cold Winter, Fall/Winter ’07 is All About the Coat. Second City Style Fashion Blog

Fountain of 30

July 10, 2007 • Fashion


Abaete RTW Fall ’07


Marc by Marc Jacobs RTW Fall ’07


3.1 Phillip Lim RTW Fall ’07


Tracey Reese RTW Fall ’07

Take heed. If you thought a great bag and shoes were all you really needed in life, you had better look in your closet for that great coat or two come fall. What? You don’t have one? Well start saving your bucks because the coat is the ‘it’ item for fall and winter ’07/’08.

Don’t worry. You don’t have to necessarily browse Ebay for a costly Chloe or Lanvin number, contemporary designers know where the money is and are getting in on the action. In an article in WWD by Rachel Strugatz "Contemporary Designers Add to the Fall Coat Scene" it points out…pretty much every contemporary designer (Vera Wang Lavender, Mike and Cris, Marc by Marc Jacobs, Alice + Olivia, Lela Rose, Hanii Y, etc.) will introduce more affordable and stylish options for you. 
Luckily, retailers such as Intermix, Olive & Bette’s, Searle and Shopbop, are embracing voguish coats and jackets for fall.

many ways, the coat is really the center of a woman’s wardrobe and it
becomes her key investment piece of the season,” said Susan Sokol, president of Vera Wang Apparel. "When
you’re someone who loves fashion it’s important to have that fabulous
outerwear piece, and I think it’s all about the coat. Aside from being
practical, it provides comfort and warmth. It’s an integral piece in
someone’s wardrobe, it really becomes your centerpiece."

For the Lavender label’s first fall collection, coats
will wholesale from $300 to $425 and represent almost 15% of
fall business.

Stacey Bendet,
head designer of Alice + Olivia, said that her decision to increase the
amount of jackets and coats in the line was more from a look and style
perspective than it was to have a presence in the outerwear market.

Nanette Lepore, who has included twice as
many coats in her fall line than the previous year, said consumers’
desire for a more refined look is the driving force for the surge in
contemporary outerwear. "There is a shift to a more polished look, and
if you have more of a variety of coats and you put together a look that
is more done, it gives a more sophisticated feel to your outfit,"
Lepore said.

"We have always sold or run a more
special outerwear piece, and they have sold really well so I know
there’s a market for it. Right now, jackets are our highest selling
category," Lepore said, citing a mix of outerwear, suit jackets,
blazers and sweater coats. Long knit "luxury sweater coats," which
wholesale for $225, are consistently strong sellers for Nanette Lepore
because of their comfort and practicality in a multitude of climates.
Another style for fall is a tweed coat with a velvet collar,
wholesaling for $291. Later in the fall, brocade jackets in a variety
of colors and styles will be available, including a style in black,
black and navy, gray with a painted-look design, and a crunched-up
style, all wholesaling from $285 to $315.

Source: WWD


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