Listen up June brides! As one (a June bride) myself, I can say…anyone who helps cut costs on the sham that is the wedding industry is A-OK in my book. Brilliant in fact. If I were not so dead set on a silver gown for my wedding frock I would certainly have no problem wearing an Issac Mizrahi design from Target. What say you? A fashion snob buying her once in a lifetime wedding dress at Target? Don’t let my crusty exterior fool you. When it comes to weddings, I say beat them at their own game. I am a fashion elitist…when it comes to something I plan to wear more than once (my entire wardrobe), but a dress that will hang in an attic closet for the rest of my life? No thanks. I would rather have a new killer handbag and some Blahniks, thank you very much.
All of the Issac Mizrahi for Target collection is under $200. Weddings for the masses. I love it. A veil for $14.99, shoes for $29.99…ha, ha, ha!
As Wendy S. Liebmann, president of WSL Strategic Retail, a New York-based
consulting firm that has studied the bridal industry stated, "It’s taking them
into an area where you say: ‘Wait a minute. Is it cheesy to buy your
wedding dress at Target for $100?’ It’s a very delicate balance. If
anybody has the brand equity to do it, Target is the one." Darn straight!
"There aren’t wedding gowns at that price point anywhere, period," said Julie Raimondi, editor in chief of Brides Chicago. "It doesn’t exist. It’s a completely different model. If it helps people from going into debt, I think it’s a great thing." I second that!
Let’s face it, your bridesmaids are going to hate you anyway (you probably won’t be talking to them in 20 years), so make it less painful with a $89.99 dress tab instead of a hideous sea-foam green concoction that sets her back $500. Oh, and shipping is free since it’s over $50!
Now you have a little more money to play with when the caterer shocks you with the four times what you expected over-inflated bill.