Louis Vuitton Presents ‘Series 3’
Louis Vuitton’s taking over London Fashion Week with its ‘Series 3’ exhibition, which is open to the public. “Fashion is a circus. There’s very little discussion about the content. But you have to go into the before, the during and the after. And if you do it in an appropriate way, it’s unforgettable. We’re experimenting with how to make you feel the show more intensely than being at the show,” said Michael Burke, chairman and CEO of Louis Vuitton. Visitors walk through a futuristic tunnel to the exhibition, which focuses on craftsmanship of the collections. Burke’s goal is for people to appreciate details that would usually be missed during a typical runway show. In one room, visitors can even sit at a work station and play with an interactive screen that shows everything it takes to make a bag. Vuitton is expecting about 100,000 visitors until it moves to Singapore. The exhibit is open until mid-October.
London’s Designers Expanding Lines
London Fashion Week’s designers have been noticeably breaking into new categories and expanding their offerings. This coincides with the British economy’s current upswing. Peter Pilotto, Pringle, Christopher Kane and Osman are the big names branching out. “The vibe in London is completely different from the one in Paris right now. London and the U.K. are in great shape compared with Paris and Milan, and the economy here is growing. The funding is here, and it’s a great city both for customers and trade,” explained Gavin Haig, Belstaff’s CEO in a statement. Belstaff is ramping up its own London-based business as well with collaboration with David Beckham. Peter Pilotto has unveiled their first shoe line and Christopher Kane has launched eyewear.
Jean Paul Gaultier Launching in Japan
Jean Paul Gaultier is bringing his signature Parisian flair to Japan! The designer’s affordably priced collection for Japanese retail giant Seven & i Holdings will hit the company’s Ito-Yokado, Sogo & Seibu stores on October 1st. This collection is part of Seven & i Holdings’ push into private-label clothing and collaborations with big-name designers. The pieces will also be available through a new online portal that will allow customers to pick up their purchases from their local 7-Eleven convenience store.
Source & Image: WWD
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