Stuart Weitzman Premiering at the VMAs
Sunday night, during the MTV Video Music Awards, Stuart Weitzman will air their first ever television commercial. The black and white 30 second long commercial will feature the brand’s fall campaign face Gisele Bündchen. Who should we thank for their decision to make a commercial? Taylor Swift. The singer asked for pairs for her current 1989 World Tour and got Weitzman thinking “‘Hey, we make dance shoes…maybe we should find some way to show them off.’”
H&M Sponsoring Global Citizen Festival
H&M will join Coldplay and Ed Sheeran and design t-shirts to support Global Citizen and its agenda, which includes ending inequality, ensuring environmental stability and eradicating extreme poverty by 2030. They will host the Global Citizen Festival held in Manhattan’s Central Park on September 26th. Any costumer who purchases one of the t-shirts or bring in garments for recycling in stores between August 26th and September 17th will earn “action points” to help win tickets to the festival.
Carrie Underwood’s Calia Showing at New York Fashion Week
Come September Carrie Underwood will be front and center at her own presentation for her lifestyle apparel line Calia by Carrie Underwood. September 10th, Underwood will present her fall collection at 451 West 14th Street in a glorified pop-up where invitees will be able to shop the line immediately. Not invited? Don’t worry, the venue will be open to the public every day between 2 and 4pm. The line also offers a new fabric technology called Bodywarm, which is designed to guard against cold and retain body heat.
Source & Photo: WWD
Tags: Bodywarm, Calia, Calia by Carrie underwood, Carrie Underwood, Central Park, Coldplay, Ed Sheeran, Gisele Bundchen, H&M, Manhattan, MTV, New York Fashion Week, Rachel Bogo, Second City Style, Stuart Weitzman, Taylor Swift, Video Music Awards